Real estate marketing plan for sellers requires not only advertising, but also the effective work of the agent, so I propose to consider what it consists of and what includes planning and strategy. Let’s consider what elements a real estate marketing plan for sellers consists of in order to maximize its presentation in the real estate market.
Packaging
By packaging in this case we mean the measures of pre-sale preparation of the apartment for presentation to the buyers. The main components are as follows:
- Formation of a recommendation for the cost of housing on the basis of a detailed analysis of the market and study of existing similar proposals;
- Pre-sale preparation of the property by bringing it to an attractive condition for the buyer;
- Professional photography. With insignificant increase of the total cost will allow to get photos that will attract a client;
- Video. Allows not only to maximize the object, but also to create in a potential buyer a certain mindset;
- 3D tour. An interesting solution that allows demonstrating a three-dimensional model of the proposed housing;
- Landing. Site on the Internet, all the information is presented on the only start page;
- Contactless Landing. Created specifically for realtors and does not allow to build a feedback;
- Selling text. Not just a detailed description and its benefits, but also pushing the consumer to make a deal;
- Banner. Graphic advertising is able to attract the attention of potential customers, providing them with the necessary information;
- Presentation leaflets. Their distribution is possible among people living nearby;
- Presentation in PDF. Paper format is always interesting to a potential customer due to its clarity and availability;
- Posters on stands. Most often, this form of communication involves placing information in the entrances to apartment buildings and at bus stops.
Attracting customers online
- Purchase of broadcast ads on leading Internet portals with the provision of reports;
- Demonstration of announcements on the sites of partners;
- Application of contextual advertising. It is used only for elite expensive real estate and commission of 7%;
- Promotion of video clips via YouTube and other similar services. Publication should take place no later than three days after filming;
- Targeted advertising through social networks using geolocation of potential users;
- Events in thematic groups of social networks. Organization of promotion in groups.